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Tuesday, June 6, 2017

5 Secrets Every Successful Personal Trainer Knows

More and more people are discovering the benefits of being fit and healthy. They know what they should be doing but they struggle with motivation and their new healthy lifestyle gets dropped in favor of a night slumped in front of the TV with a pizza. Personal trainers are so in demand these days and it is an excellent idea for a business where you are the brand.

If you already have an interest and some expertise in this area you can set yourself up as a personal trainer with very little outlay. You do not need a business premises as you can travel to your client’s homes, places of work or gym. Very little equipment is needed and you can even fit it around a full or part time job. If you want your new personal training venture to be a success, here are some industry secrets that you need to know.

1. Keep up to date with industry news

As a personal trainer, you will have been taught techniques and given information to get you started but this was just the beginning of your learning journey. You need to read all the relevant industry journals. You also have to read what your clients are reading so keep up to date with the news and magazines.

If they read or hear something that contradicts what you are telling them, they will ask you about it so it is best to be forewarned. There is a lot of misinformation in the popular press and it is up to you to provide up to date and factually correct information to counteract it.

2. Always try to accommodate your client’s requirements

Remember that this is a service industry and that the service needs to be tailored to suit the client. One size does not fit all when it comes to personal training. Some clients may want to see you every day, whilst others only require a session once a week. You will need to travel to homes and workplaces when required. Be flexible about what appointments you offer through

Remember to safeguard your personal health and safety. Always check out a client before going to their home and always tell a friend or relative where you are going, what time you will be going there, and check back in with them when you safely back home.

3. Give your clients a plan

Getting fit requires more than a few personal training sessions. Your clients will need to get on with some training when you are not with them. Leave some written instructions or a link to your website where they can access their own personalized exercise plan. When you meet up again, check on their progress and give them a lot of praise if they have improved.

If they are not managing to stick to the regime between sessions, find out why that is and work with them to find ways of improving. The important thing is that they do not become disheartened and give up. This may require you to revise your expectations of what they can do.

4. Take some more classes yourself

Show you clients that you are continually updating your knowledge and skills and continually striving to provide a better service. Take some lessons or courses yourself. You could branch out into stress management, counseling or nutrition. All of these disciplines work well with personal training.

If you do not want to learn these new skills yourself, you could join forces with someone who already has them. This would enable you to provide the complete package of services to your client.

Your main aim is to get some long-term clients and by offering a wider range of services you are more likely to be successful.

5. Remember who you are working for and with

Your client is completely different to you. They have a different body, with different physical limitations, and with a different attitude. You may love running but your client may hate it. Your job is to help them find the exercise that works best for them so that they can achieve their goals.

You also need to remember that they may have family and work commitments that get in the way of exercise. For example, a young mother may have struggled to fit in any exercise in one week because her kids have been sick. Why not adapt that week’s training session into a gentle Pilates workout? It will stretch and prepare her body for some tougher exercises the next week.